
CYPRESS, Calif., March 13, 2009 - Lancer Evolution, Mitsubishi's iconic high performance sports sedan has been named Best Performance Car under $50,000 by Motoring 2009, Canada's longest running automotive journalism television show. This prestigious award will be shared this year with the Subaru WRX STI, as the voting for the category of Best Performance Car produced a tie result for the first time in the 22 year history of the Motoring Car of the Year awards.
The Mitsubishi Lancer Evolution is a one of a kind high performance sports sedan that represents the ultimate in road licensed Mitsubishi vehicles. The Evolution showcases several outstanding technologies, including a 291 hp, 2.0 litre DOHC, turbocharged-intercooled engine; Super All Wheel Control (S-AWC), a vehicle dynamic control network that provides an extraordinary level of control at individual wheels; and the brilliant 6speed Twin Clutch Sportronic® Shift Transmission (TC-SST). The TC-SST is an automated manual transmission capable of executing lightning quick gear changes with no drop off in engine power. It features both a console-mounted shifter and magnesium steering wheel paddle shifters and offers manual and fully automatic modes. By allowing drivers of all abilities to shift rapidly up and down through the gears, the TC-SST delivers satisfying acceleration while also returning superior fuel economy, due to its high efficiency power transmission mechanism.
CHICAGO AUTO SHOW, Chicago, IL, February 12, 2009 - IntelliChoice.com, the
leading source for automotive ownership cost and value analysis, and
part of media and marketing services company Source Interlink
Companies, Inc. (NASDAQ: SORC), today announced the winners of its
annual "Best Overall Value of the Year" awards for 2009 cars, trucks,
crossovers and SUVs. The BOVY Awards, which evaluate every facet of
what it costs to own and operate a vehicle over time, identify
best-in-class vehicles that deliver outstanding value and lower than
expected costs.
"The BOVY Awards are an essential guide at a time when most consumers are carefully watching their wallets," said James Bell, editor of IntelliChoice.com. "A vehicle's Cost of Ownership has gone from 'nice to know' to 'need to know' when comparing possible purchases. The BOVYs guide buyers on which car, truck or Crossover/SUV will deliver the most value for their money, especially when that vehicle ages and starts to lose that seductive new car smell."
In a year with 13 nameplates on the list, seven brands won multiple awards: Toyota (8), Chevrolet (5), Lexus (4), Honda (3), Volkswagen (2), Ford (2), and Audi (2). For the third consecutive year, IntelliChoice.com named the Toyota Prius the Best Overall Car Under $24,000, while the MINI Cooper Convertible won Best Overall Car Over $24,000. GM and Toyota split the overall truck winners, with the GMC Sierra Crew Cab Hybrid taking home Best Truck Value Over $26,000, and the Toyota Tacoma Best Overall Truck Under $26,000.
2009 marks the third consecutive year that Toyota and GM have vied for the highest total number of IntelliChoice.com Best Overall Values of the Year.
"This is one of the most diverse lists of winners in our 22 year history," said Bell. "When a brand like Mitsubishi, which is traditionally known for sporty performance, is also delivering class-leading value, consumers win. Our 2009 roster also shows how truly hyper-competitive the market is, a trend that started well before the economy hit the brakes."
Bell also noted the strong presence of hybrids on the 2009 BOVY list, with hybrids winning eight out of 31 segments. "Even more hybrids and alternative-fuel vehicles are coming online in 2009, including trucks and SUVs," said Bell. "Hybrids have consistently offered excellent value along with their inherent fuel savings, so we are not surprised to find more on our list. It is also significant to note that the first 'Clean Tech' diesel, the Jetta TDI SportWagen, has joined this illustrious roster. A car that delivers 41 miles per gallon and extra utility is tough to beat, even in an environment with relatively higher diesel fuel costs."
Now in its 22nd year, IntelliChoice.com's "Best Overall Value of the Year" awards recognize vehicles whose cost of ownership is significantly lower than expected compared to competitive models in the same class. The awards provide a quick reference to finding vehicles that promise the best return on investment. A listing of this year's winners and additional information on the awards can be found online at IntelliChoice.com.

CYPRESS, Calif., March 4, 2009 - Mitsubishi Motors continues to deliver uncompromising performance and industry-leading technology to consumers, capturing prestigious awards along the way. The latest honor comes from the independent Automobile Journalists Association of Canada (AJAC), which recently named Mitsubishi's advanced Super All-Wheel Control (S-AWC) system as the "Best New Technology" for 2009 and is standard on the acclaimed Mitsubishi Lancer Evolution.
"Mitsubishi's grasp of advanced all-wheel drive technology comes in part from many successful years in the Dakar and World Rally Championship where the demands far exceed those for a street car," said Mitsubishi Motors North America Executive Vice President of Operations John Koenig. "The best news is that so much of what we've learned from rally competition works to our advantage on the streets and circuit as well."
The Mitsubishi S-AWC system was chosen from a list of seven entries for the "Best New Technology" award, and judged by a panel of AJAC members with specific technical qualifications who regularly report on industry engineering and technical trends.
"The AJAC Best New Technology award was established to allow a group of technical writers to identify new and innovative technologies of significant benefit to the consumer," explained Canadian Car of the Year and Technology Award Chairman Richard Russell. "The significance of the Best New Technology award has been growing steadily over the past few years as has the degree of rigor to which entries are submitted."
The S-AWC is not just another all-wheel drive system, but an advanced vehicle dynamics control system that reads and reflects driver intent in real time. S-AWC regulates drive torque at each wheel by controlling a network of dynamic handling technologies, including Active Center Differential (ACD), Active Yaw Control (AYC) rear differential, Active Stability Control (ASC) and Sport ABS brakes.