Every year, thousands of hardcore car enthusiasts from Southern California (and beyond) gather at the headquarters of Mitsubishi Motors North America, Inc., (MMNA) located at 6400 Katella Avenue in Cypress, California, for Mitsubishi Owners Day, better known as MOD, which is now entering its sixth year. The 2010 version of this festive celebration will take place on Saturday, July 10 on the MMNA campus grounds and promises to exceed the turnout from the 2009 event. The event is free of charge and open to the public, with all enthusiasts and their sensational vehicles welcome.
Display vehicles range from such Diamond Star classics as the first-generation Eclipse, the neo-classic Starion and the fabulous 3000 GT right through to the Galant and Lancer Evolution sports sedans, Mitsubishi vehicle owners and fans will be treated to an exhibition of hundreds of these much adored classic and contemporary vehicles.
Among the day's activities on the agenda for this one-day-only annual event include the Dyno Challenge and the DSPORT magazine "Editor's Choice" award. Children are encouraged to attend because there will be plenty for them to do, including watching a radio-control car demonstration and the Vans BMX bike and skateboard show; they can also spend time in the videogame center. Numerous Mitsubishi merchandise and accessory vendors will also be on hand.
Another exciting development occurring at this year's MOD event will be the launch of Mitsubishi Motors' multicity RoadShow, where attendees can check out vehicles from Mitsubishi's automotive lineup up close and personal. See http://whatareyouinto.net/ for more about Mitsubishi Motors' consumer roadshow.
Every Mitsubishi car on display at the event will be entered to win exciting prizes from event partners that include Rockford Fosgate and the Jim Russell Racing School. Participants will also receive a coupon good for one free lunch combo from the In-N-Out Burger's catering truck that will be on the Mitsubishi campus for the event (additional combo meal tickets can be purchased for only $5.00 at the MMNA Food/Apparel booths).
For more on the event, go to www.facebook.com/mitsubishi and www.twitter.com/mitsucars.
Mitsubishi Motors North America announces the arrival of i-MiEV to its national press fleet. Japanese Domestic market versions of this battery electric vehicle will be available for loan from seven STI Fleet Services locations (Detroit, New York, Washington D.C., Chicago, San Francisco, Los Angeles, and Seattle).
This loan program seeks to acquaint a select number of media with the electric car experience by allowing them to live with the vehicle for several days. Acceleration, charging, range management, and the variable effect of vehicle climate controls on the car's operation will all be tested and experienced during this loan.
The Japanese Domestic Market i-MiEV went on sale in Japan in the summer of 2009. The vehicle goes on sale in Europe later this year and then a North American version arrives to market in fall of 2011.